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Global business

The business case for global expansion: Key metrics and market trends

Localization and personalization are now essential for global growth. With 90% of businesses planning to enter new markets and 87% confirming that localization drives success, explore data-driven insights…

Global business

2025 Guide to Market Research: Key Strategies and Best Practices

Market research is a key component of a global expansion strategy. Learn the ins and outs and best practices of market research for international expansion.
allGlobal businessLocalization strategyMachine translationPhrase and beyondSoftware localizationTranslation management
Cover of the eBook titled 'Your Guide to Website Translation' by Phrase, featuring a collage of international flags symbolizing global communication and diverse languages.

Global business

Unlocking Global Growth with Effective Website Translation: Key Insights and Strategies

Discover the challenges and solutions for implementing a successful multilingual strategy. Learn why website translation matters, how it enhances user engagement, increases revenue potential, and provides…
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Global business

Brand Excellence: The Key to Global Success

The best brands get their strength from a consistent identity. But global success demands flexibility, and a willingness to change up messaging and tactics
 Illustration of AI technology symbolized by a glowing circuit board pattern surrounding the letters 'AI' in a high-tech server room, representing the integration of artificial intelligence in global communication and translation processes.

Machine translation

ChatGPT Translation: How to Harness AI to Drive Global Business Growth

Discover how ChatGPT is being used for translation by global organizations. Explore its capabilities, advantages, and limitations, and learn best practices for integrating AI-powered solutions to enhance…
 Metrics and KPIs

Localization strategy

Proving Localization Value: Six Key Metrics Every Localization Manager Should be Sharing

Discover how to measure the real value of localization with six essential metrics. Learn from experts how to track and share key metrics like turnaround time, quality, customer satisfaction, and more to…
 Cover image for the blog post "Harnessing Hyperautomation in Localization," featuring portraits of the five panelists: María Jesús de Arriba Díaz, Maziar Nodehi, Charlie Keating, Phil Ritchie, and Esther Curiel, against a background with interconnected lines and nodes.

Global business Machine translation

The Real Benefits of Hyperautomation in Localization: Insights from Industry Experts

Learn how leaders from Zoetis, Pega, Venizum, Vistatec, and Workday are leveraging advanced hyperautomation to enhance efficiency, improve customer service, and drive strategic growth.
 A panel of six people, including Georg Ell, CEO of Phrase, engaged in a discussion at LocWorld51. The panelists are seated on high stools in front of a backdrop displaying event sponsors. They are holding microphones and appear to be actively participating in the conversation.

Global business Localization strategy Phrase and beyond

Four Crucial Localization Trends from LocWorld51

What are the biggest trends affecting the localization industry right now? Join us for a round-up of the biggest talking points from LocWorld51.
 Illustration of the NestJS logo surrounded by various development-related icons on a purple background, symbolizing the integration of advanced localization features and development tools.

Software localization

A Guide to NestJS Localization

We localize a Nest app with nestjs-i18n, working through controller, service, and database localization.
 Advanced Analytics Blog Post Featured Image | Phrase

Translation management

Time to Rethink How Much We Depend on That “70% TM Threshold” Rule

Discover how Advanced Analytics in Phrase TMS transforms business efficiency. Explore powerful dashboards, custom insights, and significant upcoming enhancements to streamline processes and take your efficiency…
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Global business Localization strategy

Enhancing Brand Equity In New Markets: Insight from Puma, Glovo and On

Learn how global brands like Puma, Glovo, and On leverage localization strategies to maintain brand consistency, differentiate from competitors, and build loyalty in new markets.
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