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Global business

The business case for global expansion: Key metrics and market trends

Localization and personalization are now essential for global growth. With 90% of businesses planning to enter new markets and 87% confirming that localization drives success, explore data-driven insights…

Global business

2025 Guide to Market Research: Key Strategies and Best Practices

Market research is a key component of a global expansion strategy. Learn the ins and outs and best practices of market research for international expansion.
allGlobal businessLocalization strategyMachine translationPhrase and beyondSoftware localizationTranslation management
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Global business

Lessons from the Automotive Industry: How Suzuki’s Localization Strategy Dominated India

Discover how Maruti Suzuki mastered localization to dominate the Indian market, while Ford stumbled. Learn key lessons on cultural adaptation, customer insights, and AI-driven strategies to fuel global…
 Feature image for the blog post titled "Great Expectations: Localization in 2025," showcasing four panelists: Marco Trombetti (Translated), Renato Beninatto (Nimdzi), Luz Pineda (Motorola Solutions), and Georg Ell (Phrase), set against a deep blue background with the title prominently displayed.

Global business Localization strategy

Step into 2025: Key Localization Trends to Watch

Explore the future of localization with insights from leading experts at Translated, Nimdzi, Motorola Solutions, and Phrase, and discover how AI and LLMs are reshaping the language industry for 2025 and…
 A woman in a pink sweater stands facing a turquoise wall filled with colorful sticky notes in various shades of pink, yellow, orange, and green, symbolizing planning, brainstorming, and forward-thinking ideas.

Localization strategy

Key Trends Poised to Shape the Language Industry in 2025

Explore the key trends shaping the language industry in 2025, including the evolving role of AI, accessibility and inclusivity. Discover how hyperautomation, and the integration of innovative tools and…
 A photo of David McNamee, Enterprise Solutions Engineer at Phrase, wearing a blue shirt and smiling. The background features futuristic abstract graphics with flowing digital waves, grids, and bright light effects, alongside the Phrase logo in the bottom right corner.

Localization strategy

Ten Must-Know Localization Workflow Automations for Modern Teams

Discover ten practical localization workflow automations—from CMS integration to custom MT training—that reduce errors, streamline processes, and help teams scale effortlessly. Learn how automation can…
 A smartphone with a bright orange background showcasing a grid of localized app icons, illustrating the concept of app localization and cultural adaptation for global markets.

Localization strategy Software localization

The Essentials of App Localization for Marketers: Part 2

Discover how to localize and optimize app store listings to increase visibility, downloads, and user engagement. Learn about key ASO tools, metrics, and localization strategies for success in global markets.

Phrase and beyond

Simplify Multilingual Content Management: Meet The Phrase-Contentful Integration

Discover how the Phrase-Contentful integration simplifies multilingual content management with AI-driven workflows, real-time progress tracking, and automated quality assurance—helping businesses accelerate…
 Creating a Translation Management System RFP – Template Download a free template, designed to help you create a perfect RFP for a Translation Management System (TMS).

Localization strategy

Writing a Translation Management System RFP: The Ultimate Guide

Learn how to select the perfect Translation Management System (TMS) for your business with a strategic Request for Proposal (RFP). Enhance efficiency, reduce costs, and build reliable vendor partnerships…
 Hand holding a smartphone displaying a digital Earth, with interconnected lines symbolizing global mobile connectivity and international market expansion.

Global business

Going Global: Mobile App Localization Strategies to Win Customers and Drive Growth

Discover how mobile app localization accelerates global market expansion. Learn through real-world case studies about the role of cultural awareness, strategic planning, and localization technology in…

Software localization

The Essentials of App Localization for Marketers: Part 1

Discover how app localization can help marketers expand into new markets. Learn about MVP vs. full localization, key strategies, and tips for optimizing your app to meet local language, cultural, and legal…
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