Marketers around the world are all trying to do one thing: reach more people. With only 26% of the world’s internet population operating in English, if localization isn’t part of your marketing strategy, it’s likely that billions (yes, billions!) of non-English customers are slipping through your hands.
Localization technology and best practices are developing faster than ever. More than 500 localization professionals gathered in Montreal at the final LocWorld conference of the year and large companies such as Dell EMC, Netflix, Oracle, WB Games, and Pitney Bowes shared new challenges and tricks in bringing businesses to global audiences.
We interviewed four of the top names in international game localization at Gamescom 2016. All work for multi-million-dollar game companies, and all are managers or heads of department. We probed them for their insights into the challenges, trends and changes they are currently facing, along with future predictions for the industry.
In our last article, we established that many large B2B companies have started to localize their content marketing, but that it is still much less common than homepage localization.
Globalization of content marketing is looking set to be a future trend in both the marketing and language industries.
Translation Forum Russia 2016 took place in Astrakhan and attracted over 250 attendees. Here is what we’ve learned about the state of the Russian market from this 3-day conference.
Localization World is traditionally one of the most influential localization conferences in the world. This year’s European instalment of the event saw more than 600 attendees and thousands of discussions. Here is a brief overview of the key trends our team has spotted at the trade show.
Approximately a month ago, we were excited about traveling to Tokyo for the #1 translation industry conference, #30 out of the LocWorld series. The air in our Prague-based headquarters was filled with the smell of freshly printed brochures ready to be packed and shipped to our Japanese office for the big event.