How Localization Can Drive Revenue in E-Commerce: A case study with Connox

In the rapidly changing world of e-commerce, companies are trying to connect with customers as much as possible to stand out and increase retention. Advances in data allow companies to track previous purchases, browsing habits, and even personal hobbies to try and provide the customer with the most personalized shopping experience as possible.

But what about language? In e-commerce, translation and localization processes are shifting from a cost center to an ROI strategy by replicating the same feeling the customer would receive in a local brick-and-mortar store. If a buyer feels like the online shopping experience is similar to their daily experiences in their home countries, they will be more comfortable and are more likely to make a purchase.

One company that placed this idea in the center of their business strategy was Connox.

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Ad Hoc Translations on Choosing a Preferred Translation Platform

AdHoc Translations has been providing translation, interpreting, and linguistic services for companies in many different fields for nearly 30 years.

An agency with a modern technological focus, they chose Memsource as their preferred CAT tool for several reasons, including its user-friendliness and cloud-based platform. AdHoc Translations CEO Jesper Nielsen provided an overview of their translation management challenges and requirements, and the solutions they found with Memsource to increase efficiency.

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Arancho Doc Gains New Business With Translation Preview

Arancho Doc is a leading translation and localization company headquartered in Italy with a network of strategic offices located across Europe. They specialize in technical and marketing translations and have been using Memsource since 2017.

Sales Director Inge Boonen spoke with us at the 2017 GALA Conference in Amsterdam about how the In-Context Preview feature has helped speed up translation times, streamline the review process, improve quality, and even gain new translation business.

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Quality Translations: Finding Success By Becoming The Whole Package

“Machines can translate the words, but the human is needed to translate the meaning, to add the context, and to breathe life into the words,” says Andreea Olteanu, a freelance translator based in Lucca, Italy who translates Italian to English.

Andreea specializes in many industries, some of which include Information Technology, business/finance, arts/architecture, travel tourism, classical music, journalism, and marketing. She is consistently recognized by her clients and colleagues for not only delivering quality translations, but also providing flexibility, organization, and great communication skills.

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Case Study: Creating Consistency and Maintaining Quality at GameHouse

Terminology consistency is essential in localization, especially in video game localization. Translations must be clear and concise, fit within specific spaces in the game (like text bubbles), and provide consistent and accurate instructions for players – inconsistency can easily confuse users or result in inaccurate instructions.

Game localization is now faster than ever and is moving towards the continuous delivery method of production, in which smaller strings of text are localized as needed instead of large batches of text for an entire game. Project managers have the difficult task of ensuring that new terminology translations will match previous ones, regardless of who is providing the translations.

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Translation: Always Learning, Always Communicating

“The beautiful thing about translation is that you learn something new everyday,” says Dénis Wettmann, a freelance translator, consultant, and project manager we recently interviewed.
Dénis started his career as a translator in 2007 and currently works with his spouse in mainland Europe. He specializes in psychology and psychopharmacology, but is also skilled in non-scientific translations such as lT and general marketing. He has an organized and mindful approach to his work that helps him deliver consistent and well-structured content to his clients.

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