In the rapidly changing world of e-commerce, companies are trying to connect with customers as much as possible to stand out and increase retention. Advances in data allow companies to track previous purchases, browsing habits, and even personal hobbies to try and provide the customer with the most personalized shopping experience as possible.
But what about language? In e-commerce, translation and localization processes are shifting from a cost center to an ROI strategy by replicating the same feeling the customer would receive in a local brick-and-mortar store. If a buyer feels like the online shopping experience is similar to their daily experiences in their home countries, they will be more comfortable and are more likely to make a purchase.
One company that placed this idea in the center of their business strategy was Connox.