The 7th European Gamescom took place this year in Cologne, bringing together the biggest names in the tech industry along with almost half a million avid gamers.
Six stadium-sized halls were packed with the very latest developments in gaming technology, along with incredible displays, trial booths, blaring music and live stage-shows. The atmosphere was jubilant and energetic over the course of the five day event, with highlights including celebrity names such as David Hasselhoff making an appearance, as well as previews of the latest VR-technology products. Gamescom 2016 took place from the 17th to the 21st of August, and we were on-site speaking to industry insiders, as well as documenting the usual chaos and festivity. Here are some photos from the event.
345,000 visitors attended this year, along with 877 companies from 54 countries
In 2015, Blizzard announced the release of a Japanese version of Hearthstone: Heroes of Warcraft
German game localization entails the removal of any blood or Nazi symbols, which can significantly affect war-themed games
According to Stefan Dinger of Ubisoft, VR gaming will present new localization challenges due to new buttons and features
Germany has the largest video-games market in Europe, hence why Gamescom usually takes place in Cologne
Most of the stage-shows that took place were presented in German
As of August 2016, the Xbox One console ‘location’ is no longer dependent on the language the player chooses
At PlayStation Experience in December 2015, Sega announced that Yakuza 0 would be localized for Western audiences
David Hasselhoff plays a theme-park DJ in the English version of the new Call Of Duty release, Infinite Warfare
Click here for a more detailed summary of Gamescom 2016
by James Austin
James Austin is a Prague-based content developer for Memsource, musician and fitness enthusiast.